Britain's What's On Event Guide
Creative Strategy and Writing for Advertising
TV, print and radio advertising may be losing ground whilst digital messages increasingly influence how consumers learn about goods and services. Good content, however, is firmly back in fashion.
Learn how to engage today’s B2C and B2B audiences whilst investigating the strategies that helped sell FMCGs even before Mad Men. Analyse our food and automotive fantasy worlds and sharpen your own copy writing skills at the same time. See how writing and images can acquire the power to persuade, wha
Learn how to engage today’s B2C and B2B audiences whilst investigating the strategies that helped sell FMCGs even before Mad Men. Analyse our food and automotive fantasy worlds and sharpen your own copy writing skills at the same time. See how writing and images can acquire the power to persuade, wha
Spring Term
Wednesday 21st Jan-25th March 2015
£229
6-9pm
Wednesday 21st Jan-25th March 2015
£229
6-9pm
Arts University Bournemouth, Wallisdown, Poole, Dorset BH12 5HH
Wed 21 Jan to Wed 18 Mar 2015
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