The LEGO Group announces takeover of Savoy this Christmas
This festive season, The Savoy will be handing over creative control of its hotly anticipated Christmas decorations to The LEGO Group, to reimagine its classic décor through the eyes of children.The new festive experience follows the recent launch of the LEGO Group’s biggest-ever global brand campaign, Rebuild the World, inspiring people to champion the importance of creativity as a key 21st century skill.
From Monday 18th November, those staying at The Savoy will experience LEGO decorations and festivities with a difference, including a 10 foot dragon Christmas tree, a reimagined mode of transport for Santa Claus and a choir singing a creative rendition of The Twelve Days of Christmas.
As well as experiencing awesome builds throughout the hotel that will delight and surprise guests and visitors alike, they’ll be encouraged to take part in LEGO Build to Give, building a festive decoration and sharing on social media with #BuildToGive.
This is a free event
Event will run according to The Savoy opening hours
The Savoy, Strand, London WC2R 0EZ
Mon 18 Nov 2019 to Fri 3 Jan 2020