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Belgravia in Bloom returns in September 2021

From 20-26 September 2021, the London neighbourhood of Belgravia, known for its signature florals, will be transformed with a series of beautiful flower installations, unique displays and experiences with the return of Belgravia in Bloom. Celebrating its sixth year, the floral festival coincides with RHS Chelsea Flower Show. This year’s theme will be a ‘Floral Fairground’, inviting visitors to discover Belgravia’s outdoor spectacle and the joy of flowers. Belgravia’s renowned, luxury florists will collaborate to create bespoke installations exclusively for Belgravia in Bloom and over 20 shops and restaurants will also unveil stunning floral displays exclusively for the festival.

Explore Belgravia’s Floral Fairground with Immersive Virtual Reality

The festival’s hero installations are not to be missed. In Eccleston Yards, Moyses Stevens will unveil a spiralling Helter Skelter tower canopied with colourful flowers and surrounded by pink clouds of candy floss, and in Halkin Arcade, an eye-catching floral carousel by Neill Strain and Judith Blacklock complete with spectacular fairground horses.

Plus, in a London first, Belgravia in Bloom will be brought to life via an innovative augmented reality portal, enhancing the visitor experience by offering a third dimension to the neighbourhood and Belgravia in Bloom festivities. Visitors can immerse themselves in Belgravia’s Floral Fairground with virtual reality fairground themed games. Accessible via QR codes alongside the installations in Eccleston Yards and Halkin Arcade, enter Belgravia’s Floral Fairground and play along with balloon popping, ring tossing and a retro coconut shy. A floral themed Instagram filter and interactive map of the neighbourhood will also feature in the AR platform. Users can also unlock the opportunity to win £1,000 worth of vouchers in Belgravia.
Belgravia will be transformed into a ‘Floral Fairground’ with installations and unique displays from 20-26 September, coinciding with RHS Chelsea Flower Show
Belgravia London
Mon 20 Sep 2021 to Sun 26 Sep 2021
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