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F5 Global Oxford Street Pop-Up

F5 Global Oxford Street Pop-Up

Launching in London’s iconic Oxford Street in August for the brand’s first-ever international pop-up, F5 Global will showcase its new range of signature sustainable athleisure collection for one week only (22-28 August 2022). The go-to fairtrade fashion brand in the UAE targeting Gen Z and millennials, F5 Global is part of the Apparel Group, one of the largest retailers in the Middle East who are connected to global fashion brands including Aldo, New Balance, Nine West, Dune London, through their e-commerce portfolio.

Launched in March 2021, F5 Global, founded by 16-year-old Sarisha Ved to create a sustainable fashion brand by the youth, for the youth, has donated 100% of its profits from every t-shirt sold from the 'Tees for Fees' collection. The initiative raised USD$17,000 and is part of the brand’s mission to help children from underprivileged communities and provide them with better access to quality education.

Focusing on comfortable streetwear, F5 offers stylish clothing for adults and kids that is versatile, trendy and colourful. F5, meaning “refresh”, is Apparel Group’s only in-house brand that focuses on sustainable fashion.

F5 has a range of unisex athleisure clothing, exclusive capsule for kids, mobile phone cases, reusable face masks, wallets, and bags. All F5 products are made from organic or recycled material, incorporating zero waste principles, wherein material including mobile cases and plastic used for packing is compostable. The brand's collections are manufactured at factories undergoing the Sedex Members Ethical Trade Audit, which assesses a site based on their organization's labour standards, health and safety, environment, and business ethics.
58 Oxford Street London W1D 1BH
Mon 22 Aug to Sun 28 Aug 2022
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Website: f5global.com/