Love takes over Braintree Village this February
Braintree Village is set to bring a little love to guests next month, as it partners with Moniker Culture to present a week-long love takeover to mark Valentine’s Day.
The 10-day urban art takeover aims to bring love to the heart of Braintree Village by working with illustrative artists and bringing modern art installations and high impact visuals to celebrate love in all its forms; for each other, our communities and the world.
Guests visiting Braintree Village will be greeted by an extraordinary 5m x 5m heart installation in the entrance arch, setting the tone of the playful campaign. Further heart-shaped inflatables will be dotted around the outlet, alongside colourful vinyls of artist illustrations, providing not-to-be-missed photo opportunities.
Central to the Essex-based outlet’s love campaign will be its ‘Art House’ – a physical pop-up art space in the centre of the shopping village. Between Friday 10th February until Sunday 19th February, guests will have the opportunity to visit the ‘Art House’ where artists and poets will be hosting exclusive workshops free of charge.
The workshops are set to include; drop-in art sessions, Valentine’s Day card creation, and ceramics painting class, alongside many more creative tutorials for all ages. A full workshop timetable and guide to booking an exclusive slot will be released ahead of the launch.
The bold art project, in conjunction with Moniker Culture and named the ‘Heart of the Village’, will work with a number of leading female creatives, including British commercial artist and illustrator Rachael Presky (artwork pictured above) as well as illustrator Inma Hortas from Madrid.
More details about the upcoming Heart of the Village campaign at Braintree Village will be unveiled over the next couple of weeks. Keep your eyes peeled for updates on the Braintree Village website, as workshop availability will be of a first come, first served basis.
Braintree Village, Charter Way, Chapel Hill, Braintree, Essex CM77 8YH
Fri 10 Feb to Sun 19 February