THE LEGO GROUP ANNOUNCES THE SUPERPOWER ACADEMY TO HELP FAMILIES DISCOVER THE SUPERPOWERS THAT PLAY GIVES THEM
Play is a fundamental part of every child’s growth. It helps them develop crucial ‘superpowers’, or skills, that will benefit them both now and in the future. But it’s not only children that benefit from play – it makes the whole family happier, builds stronger family bonds and improves wellbeing according to 95% of parents. But despite this, over half of children in the UK spend less than seven hours a week playing.
The LEGO Superpower Academy hopes to help families rediscover the power of play as they unite superpowers to solve the experience’s unique missions. Each room hosts a different challenge that will test the creativity, problem-solving skills, communication, and resilience of players set by the Professor of Play. Once families have unleashed their superpowers, they will graduate as qualified members of the LEGO Group’s Play Squad before taking home a LEGO graduation gift.
The LEGO Superpower Academy hopes to help families rediscover the power of play as they unite superpowers to solve the experience’s unique missions. Each room hosts a different challenge that will test the creativity, problem-solving skills, communication, and resilience of players set by the Professor of Play. Once families have unleashed their superpowers, they will graduate as qualified members of the LEGO Group’s Play Squad before taking home a LEGO graduation gift.
As well as creating bespoke lime