A London artist who created a striking mural on the exterior of Southside Shopping Centre in Wandsworth has created a free, collectable piece of Valentine’s Day art in her latest collaboration with the centre.
Designed to spread love in a creative way, Southside is giving away 500 specially-created Valentine’s Day cards, free-of-charge from 12 February.
Following the success of Ruki’s mural at the centre’s busy West Entrance – which transformed the brickwork into a colourful and welcoming reflection of the character and soul of the Wandsworth community - the Valentine’s Day collaboration continues this message in a fresh and interactive way.
The specially-commissioned card presents a modern take on Cupid, reimagined as a confident girl who embodies a blend of diverse characteristics in one figure. Combining romance with contemporary charm, the design uses a playful colour palette that captures the community’s vibrancy and diversity and illustrates how love transcends boundaries and unites people together.
The “You Are Loved” messaging inside is designed to be inclusive and universal, extending beyond the traditional notion of romantic love to embrace all forms of connections including self-love, friendship, family bonds, platonic relationships and community support, making it a source of warmth and affection for all.
A dedicated arts and crafts station will be set up in the centre, inviting guests of all ages to take a moment to add their own personal touch to the card. Whether it’s a heartfelt message for a loved one, a note of appreciation to a friend, or simply an act of kindness to a stranger, the activity aims to encourage creativity and strengthen connections within the community.