Britain's What's On Event Guide
This summer Nutella launches the new ultimate ice cream tub experience
• Celebrate National Best Friends Day with a free scoop of Nutella Ice Cream!
• Visit the giant Nutella Ice Cream Tub pop-up at Potters Fields Park, London and get ready to enjoy a spoonful of happiness!
• Open Saturday 7th and Sunday 8th June 2025 – no tickets required
Nutella is inviting fans to celebrate National Best Friends Day in the most delightful way possible - with the launch of an exclusive two-day Nutella Ice Cream Tub pop-up in London as part of their ‘Enjoy a spoonful of happiness!’ campaign! Designed to help besties come together, the pop-up taps into the fact that over a quarter (27%) of Brits say ice cream is their top dessert to share with a friend - proving that simple shared moments can bring people closer.
The campaign was developed after research revealed over a third of adults in the UK (36%) feel maintaining friendships is harder than ever. Nutella is creating opportunities for people to reconnect and celebrate the bonds that matter most - because sometimes, sharing a scoop is all it takes to spark a little joy.
Located at Potters Fields Park on the vibrant South Bank in London, visitors can discover the luxurious new Nutella Ice Cream – a creamy, indulgent ice cream swirled with rich ribbons of real Nutella – and enjoy a complimentary scoop with their bestie (or solo!).
The giant Nutella Ice Cream tub installation promises the perfect photo opportunity against the iconic backdrop of Tower Bridge, with a welcoming outdoor space full of comfy chairs and parasols to relax and soak up the summer vibes with friends.
The Nutella Ice Cream Tub pop-up will be open:
• Saturday 7th June, from 12:30pm to 6:00pm
• Sunday 8th June, from 11:00am to 6:00pm
But wait, there’s more! From the 4th June, visitors also have the chance to take part in a special social media competition to win an unforgettable trip to Alba, Italy - the birthplace of Nutella. To enter, simply follow Nutella UK on Instagram or Facebook and comment on the competi
• Visit the giant Nutella Ice Cream Tub pop-up at Potters Fields Park, London and get ready to enjoy a spoonful of happiness!
• Open Saturday 7th and Sunday 8th June 2025 – no tickets required
Nutella is inviting fans to celebrate National Best Friends Day in the most delightful way possible - with the launch of an exclusive two-day Nutella Ice Cream Tub pop-up in London as part of their ‘Enjoy a spoonful of happiness!’ campaign! Designed to help besties come together, the pop-up taps into the fact that over a quarter (27%) of Brits say ice cream is their top dessert to share with a friend - proving that simple shared moments can bring people closer.
The campaign was developed after research revealed over a third of adults in the UK (36%) feel maintaining friendships is harder than ever. Nutella is creating opportunities for people to reconnect and celebrate the bonds that matter most - because sometimes, sharing a scoop is all it takes to spark a little joy.
Located at Potters Fields Park on the vibrant South Bank in London, visitors can discover the luxurious new Nutella Ice Cream – a creamy, indulgent ice cream swirled with rich ribbons of real Nutella – and enjoy a complimentary scoop with their bestie (or solo!).
The giant Nutella Ice Cream tub installation promises the perfect photo opportunity against the iconic backdrop of Tower Bridge, with a welcoming outdoor space full of comfy chairs and parasols to relax and soak up the summer vibes with friends.
The Nutella Ice Cream Tub pop-up will be open:
• Saturday 7th June, from 12:30pm to 6:00pm
• Sunday 8th June, from 11:00am to 6:00pm
But wait, there’s more! From the 4th June, visitors also have the chance to take part in a special social media competition to win an unforgettable trip to Alba, Italy - the birthplace of Nutella. To enter, simply follow Nutella UK on Instagram or Facebook and comment on the competi
Saturday 7 June
Potters Fields Park Tooley Street, London SE1 2AA
The Nutella Ice Cream Tub pop-up will be open:• Saturday 7th June, from 12:30pm to 6:00pm
• Sunday 8th June, from 11:00am to 6:00pm
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