Nutella is inviting fans to celebrate National Best Friends Day in the most delightful way possible - with the launch of an exclusive two-day Nutella Ice Cream Tub pop-up in London as part of their ‘Enjoy a spoonful of happiness!’ campaign! Designed to help besties come together, the pop-up taps into the fact that over a quarter (27%) of Brits say ice cream is their top dessert to share with a friend - proving that simple shared moments can bring people closer.
The campaign was developed after research revealed over a third of adults in the UK (36%) feel maintaining friendships is harder than ever. Nutella is creating opportunities for people to reconnect and celebrate the bonds that matter most - because sometimes, sharing a scoop is all it takes to spark a little joy.
Located at Potters Fields Park on the vibrant South Bank in London, visitors can discover the luxurious new Nutella Ice Cream – a creamy, indulgent ice cream swirled with rich ribbons of real Nutella – and enjoy a complimentary scoop with their bestie (or solo!).
The giant Nutella Ice Cream tub installation promises the perfect photo opportunity against the iconic backdrop of Tower Bridge, with a welcoming outdoor space full of comfy chairs and parasols to relax and soak up the summer vibes with friends.