With the Women’s Euros underway, England partner Extra gum is helping fans show their support, starting with a free Lioness-themed manicure at a rebranded “full send” salon in Studley, Warwickshire.
Inspired by goalkeeper Hannah Hampton’s mantra “full send”, local salon Synergy Hair & Beauty, is offering complimentary Lioness-themed gel polish to the first 100 customers as part of Extra’s takeover.
The nail art will be available on a first come, first polished basis until 31 July, so consumers will need to act quick. To book, contact Synergy Hair & Beauty in advance here and quote the code FULLSEND25.
The “full send” salon takeover is part of a wider initiative from Extra gum, bringing the Lionesses’ personal mantras to life across their hometowns. In Maidstone, Alessia Russo’s straightforward mantra, “cool, calm, collected”, now adorns a local bus, offering a moment of grounded clarity to weary commuters navigating busy commutes. It’s the ultimate pre-9am pep talk, serving a crisp, no-fuss reminder that even small shifts in mindset can go a long way.
And in Cambridge, Lucy Parker’s quietly powerful “you’ve got this” is now jet washed onto pavements near university colleges including St John’s and Trinity, giving students a gentle nudge of belief as they hit their next deadline or brave a late-night revision sprint.
As part of Extra’s takeover, the brand is giving fans a chance to win an exclusive signed England shirt by taking a selfie with all three takeovers in the players’ hometowns and tagging @extraofficialuk on Instagram.