Set to open for three days in Westfield Square, White City from 11th – 13th December 2025, Pepsi MAX’s Put it on Ice Bar offers the perfect chill out zone for overwhelmed festive shoppers looking to embrace a tools-down mentality.
In the spirit of ditching the festive fluster, Pepsi MAX is offering an incredible incentive at the ice bar, giving lucky visitors the chance to get some of their Christmas shopping done for FREE. Whether it’s crowded stores, long queues, or last-minute shopping trips, the festive season can be stressful for many. That’s why fans who pre-book a slot online could enjoy guilt-free, uninterrupted fun, while Pepsi’s little helpers handle their present buying*.
Once wrapped up in cozy, ice-worthy attire, those lucky enough to nab a ticket to the ice bar experience will step into the frozen festivities where they can play games, drink cocktails and enjoy a guilt-free escape from routine, including:
Pepsi MAX Ice Bar: guests will be served chillingly delicious Pepsi MAX cocktails and mocktails including Glacier Zest, Polar Truffle and Hot Honey Fizz.
Pepsi Pong: Those looking to master their Christmas competitiveness can go head-to-head in a game of Pepsi Pong for the chance to win exclusive festive merchandise from sweater vests to socks
Ice Photo Wall: Those willing to forget the inbox and the daily hustle can head to the ice wall to capture cold content for their feeds, officially putting the daily grind on ice and thawing out the fun.