Britain's What's On Event Guide
The Baby Show
Tommee Tippee and Boots Parenting Club have unveiled plans for ‘first of its kind’ immersive stand at The Baby Show, designed to take parents on a supportive, expert-led journey from pregnancy to birth, through to first feeds and baby’s first night’s sleep in their own crib.
Parents visiting ‘The Tommee Tippee Parenting Club House’ will be able to access trusted professionals at every stage of the journey, helping them navigate their biggest questions and concerns - while enjoying a fun, engaging experience along the way.
Parents can find The Tommee Tippee Parenting Club House at The Baby Show from 6-8th March, with tickets available to purchase here.
London, UK [Date] - The nation's number one parent-care brand, Tommee Tippee, has announced a first-of-its-kind partnership with the UK’s most trusted retailer, Boots Parenting Club at The Baby Show 2026 (6-8th March, Excel London). Together, the two brands will launch The Tommee Tippee Parenting Club House: a fully immersive, walk-through experience designed to empower parents with knowledge, confidence and practical support from pregnancy through to early parenthood.
Transforming Tommee Tippee’s stand into a life-sized home, The Tommee Tippee Parenting Club House: reflects the realities of everyday parenting - creating an intuitive space where parents can explore, learn and engage. The experience brings together expert support, product innovation and hands-on discovery, all under one roof.
At the centre of the experience are trusted healthcare professionals and parenting experts, offering face-to-face guidance, demonstrations and reassurance at every stage. By bringing expert advice directly to parents in an open, welcoming environment, The Tommee Tippee Parenting Club House aims to demystify early parenthood, answer real-life concerns and help families leave feeling informed, supported and confident for the journey ahead.
Designed as a real home, the stand features three immersive zones.
Parents visiting ‘The Tommee Tippee Parenting Club House’ will be able to access trusted professionals at every stage of the journey, helping them navigate their biggest questions and concerns - while enjoying a fun, engaging experience along the way.
Parents can find The Tommee Tippee Parenting Club House at The Baby Show from 6-8th March, with tickets available to purchase here.
London, UK [Date] - The nation's number one parent-care brand, Tommee Tippee, has announced a first-of-its-kind partnership with the UK’s most trusted retailer, Boots Parenting Club at The Baby Show 2026 (6-8th March, Excel London). Together, the two brands will launch The Tommee Tippee Parenting Club House: a fully immersive, walk-through experience designed to empower parents with knowledge, confidence and practical support from pregnancy through to early parenthood.
Transforming Tommee Tippee’s stand into a life-sized home, The Tommee Tippee Parenting Club House: reflects the realities of everyday parenting - creating an intuitive space where parents can explore, learn and engage. The experience brings together expert support, product innovation and hands-on discovery, all under one roof.
At the centre of the experience are trusted healthcare professionals and parenting experts, offering face-to-face guidance, demonstrations and reassurance at every stage. By bringing expert advice directly to parents in an open, welcoming environment, The Tommee Tippee Parenting Club House aims to demystify early parenthood, answer real-life concerns and help families leave feeling informed, supported and confident for the journey ahead.
Designed as a real home, the stand features three immersive zones.
Fri 6 Mar to Sunday 8 March
Royal Victoria Dock, 1 Western Gateway, London E16 1XL
Monday : 9am - 5.00pm ,Saturday : 9am - 5.30pm , Sunday : 9am - 5.00pmTicket Prices:
• Early-Bird Admission: £15
• Advance Admission: £18 (Save £10)
• On-the-door Adult Admission: £28
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