The London Beer Competition looks to recognise, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. Unlike other competitions, the London Beer Competition focuses on rewarding beers that are or can be commercially accepted and appreciated by the consumer, the one that consumers would really want to buy. JUDGEMENT CRITERIA 1. Quality 2. Value - Their value for money 3. Packaging - What they look like SCORING SYSTEM... See more >