Thu 10 Sep and Fri 11 Sep
The Inconvenience Store can be found at 60-62 Broadwick Street, Soho, W1F ZAL and opens to the public from 12pm on Thursday 10th September and Friday 11th September 2026.
60-62 Broadwick Street, Soho W1FZAL
New research reveals the average Brit loses six days a year to inconveniences like traffic jams, tube delays and supermarket queues – while one in five (17%) waste an entire fortnight dealing with life’s minor mishaps.
These everyday annoyances leave Brits feeling frustrated (64%), stressed (43%), disappointed (23%) and bored (23%), with almost three quarters (71%) admitting the residual effects trickle into the rest of their day.
In a bid to lessen the nation’s frustrations and add a little sparkle to life’s unavoidable annoyances, Jose Cuervo is opening The Inconvenience Store: a one-of-a-kind corner shop where customers can swap everyday inconveniences for undeniably convenient ready-to-drink Sparkling Margaritas.
Resembling the interior of a London off license with a twist; there’s no cash required. Punters need simply fill out a ticket with their most recent inconvenience, pluck a ready-to-drink Sparkling Margarita from the fridge and submit their receipt to Jose Cuervo’s Bossman to enjoy a perfectly chilled sparkling Marg.
Launched to celebrate the arrival of Jose Cuervo’s long-anticipated ready-to-drink Sparkling Margarita cans, the one-of-a-kind corner store will be open on Thursday 10th and Friday 11th September, serving deliciously refreshing Sparkling Margaritas to anyone seeking a little more convenience in their lives...
