KEWPIE MAYONNAISE pop-up in Covent Garden on 19-20 September
Sat 19 Sep and Sun 20 Sep
Covent Garden Piazza, London WC2
Londoners will have the chance to experience one of Japan‘s most iconic comfort foods when KEWPIE MAYONNAISE brings its immersive KEWPIE IT. pop-up to Covent Garden for one weekend only.
Inspired by the Japanese konbini convenience stores, the free pop-up celebrates the famous Tamago Sando, AKA Japan's much-loved Egg Sandwich, and the ingredient that gives it its unmistakably rich, creamy flavour: KEWPIE MAYONNAISE.
Visitors to the Covent Garden pop-up on 19–20 September will have the opportunity to explore a joyfully designed KEWPIE KONBINI, a Japanese convenience store-inspired experience, worthy of photo ops and taste the KEWPIE MAYONNAISE Tamago Sando. Guests attending will also be able to pick up a limited edition KEWPIE IT. Mayozine, have a chance to win free products and pick up merchandise.
Made predominantly with egg yolks and Kewpie's proprietary vinegars, KEWPIE MAYONNAISE has become a cult favourite among chefs and food lovers worldwide thanks to its distinctive creamy texture and deep umami flavour.
The London pop-up marks the launch of KEWPIE IT., a campaign encouraging people to add a little extra joy to everyday cooking, whether that's a sandwich, salad, burger or bowl of vegetables.
Key Highlights
- Taste an authentic Japanese Tamago Sando
- Pick up a limited-edition KEWPIE IT. Mayozine
- Win exclusive KEWPIE merchandise and products
- Capture photos in the interactive pop-up space
Whether you're already obsessed with Japanese food or simply curious to discover the richness and umami flavour of a Tamago Sando made with KEWPIE MAYONNAISE, this limited-time London pop-up offers a taste of joy in the heart of Covent Garden...
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