• Multi-charity retail store expands into Westgate Oxford as sales soar at brand founded by Maria Chenoweth and Wayne Hemingway
• More than 150,000 pre-loved items sold that may have otherwise gone to landfill
• Pre-loved fashion trend continues to grow
Charity Super.Mkt, the ‘department store for second-hand style’ launched earlier this year by Maria Chenoweth and Wayne Hemingway, will open at Westgate Oxford this month as part of the ‘WasteLess Wonderland’ Christmas experience.
The Westgate Oxford store, which will be located on the Lower Mall next to & Other Stories, will join Shepherd’s Bush and Greater Manchester as new locations for the brand, which has previously opened successful pop-ups in London, Kent, Glasgow and Reading.
The opening at Westgate Oxford responds to the growing popularity of pre-loved shopping and will create a unique retail experience for guests looking for quality, affordable products.
Data from the Charity Retail Association showed that second-hand shopping is booming in 2023 with sales increasing 15 per cent year-on-year between January and March.
The Charity Super.Mkt concept has proved hugely popular with shoppers thanks to its curated collections of second-hand fashion. To date, 151,113 items of clothing have been snapped up, generating sales of more than £1.2m for charities and creating a much-needed additional income stream for charities including Shelter, Cancer Research, Age UK and TRAID.